The case of Mobility as a Service. A critical reflection on challenges for urban transport and mobility governance

Pyyhtiä, K., 2016. Discover the future of mobility: Whim – Mobility as a Service.
In our new book chapter with Kate Pangbourne, Dominic Stead, and Miloš Mladenović, we critically reflect on the “(false) promise of freedom” that accompanies MaaS. We contend that MaaS could feed unsustainable travel behaviours and pose threats to transport and social resilience and we discuss the implications for governance.

Here is the abstract of our book chapter:

This chapter provides a reflective critique of Mobility as a Service (MaaS), an emerging development seeking a role within the Smart Mobility paradigm. We assess a range of its future implications for urban policymakers in terms of governance and sustainability (i.e., social and environmental impacts). We begin by describing the origins of the MaaS concept, along with the features of precursor technologies and current early examples. We then reflect on the marketing of MaaS and use it to consider how we might anticipate some potentially less desirable aspects of the promoted business models. Finally, we discuss the implications for governance.

Keywords: Smart mobility, governance, sustainability, Mobility as a Service

Full text is available on request via the link below:

Pangbourne, K. Stead. D., Mladenović, M., Milakis, D., 2018. The case of Mobility as a Service: A critical reflection on challenges for urban transport and mobility governance. In: Marsden, G., Reardon, l. (eds), Governance of the Smart mobility Transition. UK: Emerald.

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